#1
They are SO.DANG.SLOW.
Crafting the perfect lead magnet, writing the blog post to go with it, designing 10 pinnable graphics, shouting it from the social media rooftops, trying to figure out SEO, podcasting, and publishing YouTube videos ... those are all SLOW growth strategies.
Sure, they work, but you're playing the long game and it's gonna take TIME before you start to see that subscriber number finally start snowballing (like... YEARS).
#2
The PAID approach can backfire.
I'm not going to lie... I love ads. They can be a fantastic way to grow and scale your business with speed.
But the sh*tty part? They ain't free!
If you don't have a fully converting evergreen offer to sell right away with your ads, you're just pouring money into building a list that you aren't sure will turn into paying customers. I don't know about you, but I personally don't like playing the "hope and pray" game in business.
#3
Those new leads are COLD.
Whether you build your list with content marketing or with ads, those new subscribers are coming to you cold. Meaning they have zero built in trust and it's going to take you some serious nurturing to warm them up to you and your offers.
But when you come referred by someone else? Well, that new lead already has instant built-in trust in you. You are starting like 5 steps ahead with a lead that is WAY warmer.
One of the biggest mistakes I see struggling entrepreneurs make is that they put the cart before the horse. They go and create an entire online course or develop a line of services and products, then go out into the world to sell them and … crickets. No one buys.
Why?
Because they didn’t have an audience to sell them to.
List-building is step number 1 in developing your profitable online business.
When you have a list of engaged target audience members, it becomes EASY to pre-sell and launch offers. You can validate ideas before you create them. You have a pool of hot leads who are ready to give you money in exchange for a solution to their problem.
The more you build your authority and attract an audience onto your email list FIRST, the more profitable your business is going to be from the get-go.
In the world of digital marketing, the industry average conversion rate is 2%. This means that you can expect 2% of your email list to convert into BUYERS. I always strive for a higher rate than this, but let's be conservative and use 2%. Using that 2%, here are the formulas you need to know:
Total # of subscribers x 0.02 = Total Number of Expected Sales
Total Number of Expected Sales x Price of Product = Revenue
Let's walk through some examples...
500 subscribers x 0.02 = 10 Expected Sales
10 Sales x $297 product = $2,970
Or...
1000 subscribers x 0.02 = 20 Expected Sales
20 Sales x $297 product = $5,940
Your revenue can be predicted. Grow your email list. Make offers. Stay focused.
Struggling entrepreneurs try a ton of list building strategies, but don't ever seem to see their email list grow with each new tactic.
The last thing you want to rely on to grow your email list is social media, which can be slow, frustrating, and overwhelming. Plus, it leaves you on the "content hamster wheel" FOREVER.
The step-by-step system, tools, and templates to craft, pitch, and land collaborations that will grow your email list with ease.
"I've tripled my list so far!"
I have absolutely loved BYLB! It’s opened my mind to so many different possibilities when it comes to list building. I barely had a list when I joined and am already over 200 subscribers - more than tripled in a few weeks!
Ultimately, BYLB has unpacked the hidden gem that so many people are not talking about - collaborations. This course has given me a system for solid list growth that is now part of my weekly process. Hello Power Partners! I know I have so much to share with people, and I can thank Gemma for helping get those people in front of me and on my list!
~Dani Paige, Launch Copywriter from danipaige.com
This program comes with 6 step-by-step modules, taking you through each phase of setting up your collaboration system so you can leverage other people's audiences to grow your own.
Includes video lessons + 2 workbooks
Module One: Vision + Stories
This module is all about nailing down your signature stories. Most people never realize this, but making just one mistake with your stories could kill your entire pitching strategy.
In this module, you’ll learn how to:
Module Two: Irresistible Lead Magnets
What good is landing a collab if you don't have an irresistible lead magnet and landing page to send all that warm traffic to?
In this module, you’ll learn how to:
Includes video lessons + tech walk-throughs
Includes video lessons + spreadsheet + workbook download
Module Three: Collabs for List-Building
Develop a deep understanding of list-driven collaborations and which ones are going to be a better fit for you and your business.
In this module, you’ll learn how to:
Module Four: Power Partners
Implement an organized and time-effective system to identify your power partners.
In this module, you’ll learn how to:
Includes video lessons + spreadsheet
Includes video lessons + pitch templates + pitch example library
Module Five: Pitch, Please
Using our templates and tools, start sending pitches that get NOTICED.
In this module, you’ll learn how to:
Module Six: Delight + Deliver
Time to knock the socks off your new partners and turn your collabs into list-driven machines.
In this module, you’ll learn how to:
Includes video lessons
As you start to pitch and land your first collaborations, you’ll begin to realize how much they can grow your email list, and also how your entire network starts to get bigger.
More opportunities begin to pop up, without you even looking for them. Your reach gets wider. And everything starts to feel easier - the list building, the pitching, even your own messaging around your business.
Hey, I'm Gemma!
I’m known as the go-to-gal who turns digital product entrepreneurs into highly profitable business owners.
I have been building businesses since the first time I charged my family to watch a dance routine in my basement (things have gotten a little more sophisticated since then... but I still have kitchen dance parties on the regular!).
Nothing lights me up like helping entrepreneurs like you grow businesses that create an income, an impact, and give you the freedom you are craving.
Online entrepreneurs have the power to do so much good in the world. The more money you make, the more wide-reaching your generosity and impact can be.
YOU should be able to dictate how you spend your time - whether you want more time with your family, travelling, or pursuing your passions - your business can be the vehicle to give that to you.
I have 8+ years in online marketing and have built successful businesses in several different niches (as a blogger/influencer, shop owner, and online business coach).
Entrepreneurship has allowed me to quit my 9-5 job, follow my passions, have the flexibility to be at every school concert or kids sports game, take my family travelling and so much more. I have created the freedom that I was craving, and I'm on a mission to help as many others get it, too.
And truthfully, at the core of my profitable business is my EMAIL LIST.
Are you ready to get visible? Join us today!
(I get it... you need to know I'm legit.)
After doing the usual "create lead magnet then shout it from the social media rooftops" and getting frustrated by the slooooow growth, I turned to paid advertising.
Yep, ads drive lots of leads. Ads work quickly. But you know what else they do? COST MONEY! My profit margins were taking a big hit.
So, I worked on creating and implementing a collaboration strategy. Time to leverage other people's audiences to grow my own.
And it worked.
In the span of one year in 2019, my list grew by OVER 20,000 subscribers but I spent HALF of what I did in 2018 on ads.
It was around July that I started pitching and implementing my collab system.
It was a test. It wasn’t something I had seen other "gurus" talk about, so I really didn’t know if it would work.
I still used ads for my live launches and for my tripwire (a $27 product), but that was it.
I expected my list-growth to majorly slow down.
But it didn’t.
Thanks to the pitching and collab system I had put in place, I was gaining visibility, got in front of other people’s audiences, and my email list continued to grow.
You can see below that I started getting more spikes in my email list growth, thanks to each collab.
Each of those spikes - some bigger, and some smaller - were a result of collaborations.
Free leads.
And leads that were a whole lot warmer than through ads.
Because here’s the thing: when someone gets referred to your business and decides to opt in, there is a built-in level of trust already there. They usually are the ones who open your emails, turn into your VIP, and eventually buy waaaay more easily than leads from ads.
Using collaborations and visibility to grow your email list so much more than just getting press features. Fancy logos are nice, but using list-driven collaborations have a far bigger impact on your business.
Keep using the same list-building strategies you’ve always been using, and you’ll keep getting the slow growth you’ve always gotten.
Where do you want to be in 3, 6, or 12 months with your business?
You can spend all your time on creating tons of content that barely gets seen or fiddling around with ads, costing you months of time and money...
... OR you can implement a new strategy that will build your audience and credibility so much faster.
Ready for a growth + visibility game-plan?
This program comes with 6 core modules with step-by-step video lessons, taking you through each phase of creating your "get seen system" so you can start leveraging other people's audiences to grow your own.
You get lifetime access to this program and can come back to it anytime (and if you haven't been a student of mine before, then know how much I love to ADD to my programs over time... and you get grandfathered in!).
If you want to make growing your email list a priority in 2020, this is the program that will help you get there with clarity, confidence, and know-how.
6-Part New Subscriber Welcome Sequence (value: $197)
Once you start getting more visibility, what happens when someone signs up to your email list? How do you "warm them up" to you, your brand, and your offers?
In this bonus, you’ll get:
The Guest Expert Lead Magnet Template (value: $197)
The "Guest Expert Lead Magnet" - use other people's tips to create a wildly enticing lead magnet!
In this bonus, you’ll get:
The Canva Template Library (value: $497)
Beautifully designed lead magnets, social media posts, opt-in graphics, and more can mean the difference between someone subscribing or not.
In this bonus, you’ll get access to:
The Website Optimizer (value: $97)
Each time someone lands on your site and then bounces off, it's a lost email subscriber. Don't let those leads slip through your fingers!
In this bonus, you’ll get:
How to Get Media Coverage (value: $97)
Who doesn't want a brag-worthy "as seen on" page on their website?
In this bonus, you’ll learn:
3 Media Kit Templates (value: $197)
Having a well-designed media kit is an amazing marketing tool to use with partners and brands.
In this bonus, you’ll get:
The bonuses and course are valued at $1,979
6 Monthly Payments of
1 "Pay in Full" Payment of
GET IMMEDIATE ACCESS
SAVE ~$100 WITH THIS OPTION
Did I mention Build Your List Bootcamp comes with a 100% money-back guarantee?
But we don't stop there. We promise you'll see list-building in a completely new light with all kinds of clarity. Your friends will envy the brilliant, business-savvy CEO you've become.
If you aren't satisfied, I wouldn't feel right keeping your money. To be clear, there are no strings attached, no forms to fill out, nothing to prove, and we promise we won't question you. We won't even ask for all of your newly gained biz insight and strategy back.
Simply request a refund within 7 days of purchase.
I hear you. I’m an introvert and constantly have that little voice inside my head, too.
But I also know that you are too talented, too passionate, and have way too much drive to let fear stand in your way.
Let’s play out the worst-case scenario.
What happens if you pitch people and never hear back? What has changed in your life?
Nothing. Nothing gained or lost. No one even has to know.
But what happens if you DO hear back?
You land that podcast interview. You do a live training inside someone’s giant Facebook group of 40,000 people. You get a lead magnet swap. You suddenly catapult your business forward and gain confidence. Next time you pitch, you can reference that successful collab. And it just keeps building on itself, each time getting easier and easier.
That fear-driven voice starts to fade and you step into the leader I know you’re meant to be.
If I don't have a big social media following or audience, I'm not ready to start pitching right?
That’s like saying that no one with a small Instagram account or Facebook following has ever landed a collaboration.
When was the last time you heard someone on a podcast or saw someone mention a “new-to-you” expert and you hopped over to their Instagram account and saw that they didn’t have a zillion followers?
It happens to me all the time.
I recently came across a business coach through someone else, who I totally resonated with. Loved her message. After subscribing to her list and learning more about her, I discovered she makes 7-figures a year in her coaching business. And her IG following and FB following? Less than 5000 combined. But she was featured on this other person’s account (where I saw her), and has a ton of press features on her site. I now see her name popping up everywhere.
How do you think they landed those collaborations, even with a tiny social following? It wasn’t about the follower number that got them through the door.
It was in how they pitched themselves. How they positioned the win for the collab partner. The way they crafted their signature stories and approached the partnership. So, don't fret if you don't have a big audience yet. This is going to be one of the key strategies you use to GROW ONE!
I don’t have any products or services for sale yet, so I don’t have anything to pitch. It would be a waste of time to grow my list, right?
One of the biggest mistakes I see struggling entrepreneurs make is that they put the cart before the horse. They go and create an entire online course or develop a line of services and products, then go out into the world to sell them, and … crickets. No one buys.
Why?
Because they didn’t have an audience to sell them to.
List-building is step number 1 in developing your profitable online business. When you have a list of engaged target audience members, it becomes easy to pre-sell and launch offers to. You can actually validate ideas before you create them. You have a pool of hot leads who are ready to give you money in exchange for a solution to their problem.
The more you can build your authority and attract an audience onto your email list FIRST, the more profitable your business is going to be from the get-go.
I've never landed a collaboration before. There's no way anyone will say yes to me.
Past experience is not a prerequisite for future opportunities. You get to choose how you show up. Define yourself as an expert in your niche (you are), follow the system and do the work, and you will start to get those yesses.
Don’t I need to know people or be in the “inner circle” to land collaborations?
This is a big stinkin’ limiting belief we tell ourselves that keeps us stuck and fearful..
We think that there is this clique of people who are the “chosen ones” and that there is no way for us to break into it.
I have landed all kinds of collaborations without ever knowing that person ahead of time. Zero connections. Zero prior relationships. Just me leading with value in my pitch, crafting it in an “I’ve gotta say yes to this” kind of way, and then delivering an incredible partnership experience.
You don’t need a network to do this. In fact, using the BYLB system will be what creates that network for you.
What niche is this for?
The strategies we teach you inside Build Your List Bootcamp can be applied across niches. It doesn't matter if you are in health or wellness, business coaching, home and lifestyle, parenting, or something wildly different, any business owner knows they need visibility and an audience to sell to.
I shouldn't join if I don't have a perfect website or lead magnet ready yet, right?
OK.. you DO need an irresistible lead magnet and landing page ready in order to capitalize on collaborations.
But that's what we cover in the early modules of BYLB! We'll make sure your lead magnet hits all 5 key elements and that your landing page is setup for conversions. No fancy website required.
So, it isn’t about crafting that lead magnet or designing that page. Those are both do-able. It’s actually a question of priorities. Are you prioritizing going on Instagram stories every day instead of this? Are you prioritizing your email inbox instead of this? Are you prioritizing setting goals and mapping out to-do lists instead of this?
Remember: Step 1 Build list. Step 2 Make offers. Keep your focus there and your sales will grow.
What exactly do I get when I enroll today?
When you enroll, you’ll get immediate access to the entire BYLB program. All 6 core modules, video lessons, the Google Drive full of downloads, spreadsheets, and templates are available right away within your course dashboard.
You also get access to $1,200+ worth of BONUSES:
What will I be sent? How do I access the course?
Build Your List Bootcamp is hosted on our online learning platform, Teachery. Once you enroll, you will immediately be sent an email with login instructions to create your account. The entire course content - videos, downloads, spreadsheets, and bonuses - are instantly available inside Teachery.
How long do I have access to the program?
How does lifetime sound? You can login to your student portal anytime to access the material. The other great part: Any updates or additions that are made you will receive at no extra cost. When we increase the price of BYLB, you'll never have to pay another dime!
How much time will it take for me to complete and see results?
You can take the program as fast or as slow as you want. It is entirely self-paced.
I can confidently say that if you were to watch the lessons, download the templates, fill in your Power Partners spreadsheet, and start implementing right away, you could have your first set of pitches out within 10 days.
As for how quickly you get results, that’s entirely up to you. You might make back your investment with your first collaboration. For example, let’s say you get 50 new subscribers from that collab, have a $500 product, and make 2 conversions (ie sales)… you’ve just doubled your investment!
Obviously I can’t make financial guarantees, but if you do the work and implement what you learn, make sure to email me back in 6 to 12 months let me know how much insane growth you’ve seen in your business, k? ;)
Can’t I just figure this out on my own?
Sure. You probably could use the University of Google to piece things together. You could go out and try to land list-driven collaborations. And slowly but surely, you might hone in on your signature stories, pitches that convert, and figure out how to effectively promote your list in those collabs.
But imagine how much faster it would be if you had a mentor guide you through it? If you were handed over the complete set of spreadsheets, templates, and tools to implement the system quicker and easier?
I’m known as the go-to-gal who turns digital product entrepreneurs into highly profitable business owners through the power of email marketing.
I’m obsessed with giving you the resources and tools you need to zoom way ahead of your competition.
And that’s part of what you’re buying when you enroll in one of my programs. I will always be committed to getting you there faster and easier.
What if I’m not happy with the purchase?
You know me - I always stand by my products! If you are unsatisfied with Build Your List Bootcamp, just get in touch within 7 days of purchase and we will offer a 100% money-back guarantee.
The worst thing would be not taking the chance at implementing this incredible system for your business just because you were worried that I was scammy.
With my money-back guarantee, there is literally no risk, but so much business transformation to gain.
Ready to finally get traction with your email list and be seen as the expert in your niche?
If you’re serious about growing your email list and getting visible, you have to make one of two choices right now:
You can either keep doing what you've been doing and keep working way too hard with a tiny list to show for it…
OR … you can enroll in Build Your List Bootcamp, implement a collab system that works and finally get seen as the expert you are and grow your audience. And ultimately, get the freedom and ease of selling a big email list can give you.
The bonuses and course are valued at $1,979
6 Monthly Payments of
1 "Pay in Full" Payment of
GET IMMEDIATE ACCESS
SAVE ~$100 WITH THIS OPTION
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