Build Your List Bootcamp

Learn how to leverage other people's audiences to grow your own.

ENROLL NOW

You know you need to grow your email list... but the "go-to" strategies just AREN'T working for you.

There are 3 main problems with traditional email list building strategies...

#1

They are SO.DANG.SLOW. 

Crafting the perfect lead magnet, writing the blog post to go with it, designing 10 pinnable graphics, shouting it from the social media rooftops, trying to figure out SEO, podcasting, and publishing YouTube videos ... those are all SLOW growth strategies. 

Sure, they work, but you're playing the long game and it's gonna take TIME before you start to see that subscriber number finally start snowballing (like... YEARS). 

#2

The PAID approach can backfire. 

I'm not going to lie... I love ads. They can be a fantastic way to grow and scale your business with speed. 

But the sh*tty part? They ain't free! 

If you don't have a fully converting evergreen offer to sell right away with your ads, you're just pouring money into building a list that you aren't sure will turn into paying customers. I don't know about you, but I personally don't like playing the "hope and pray" game in business. 

#3

Those new leads are COLD.

Whether you build your list with content marketing or with ads, those new subscribers are coming to you cold. Meaning they have zero built in trust and it's going to take you some serious nurturing to warm them up to you and your offers.

But when you come referred by someone else? Well, that new lead already has instant built-in trust in you. You are starting like 5 steps ahead with a lead that is WAY warmer.

Email list = Profitable Business.

One of the biggest mistakes I see struggling entrepreneurs make is that they put the cart before the horse. They go and create an entire online course or develop a line of services and products, then go out into the world to sell them and … crickets. No one buys.  

Why?  

Because they didn’t have an audience to sell them to.  

List-building is step number 1 in developing your profitable online business. 

When you have a list of engaged target audience members, it becomes EASY to pre-sell and launch offers. You can validate ideas before you create them. You have a pool of hot leads who are ready to give you money in exchange for a solution to their problem.  

The more you build your authority and attract an audience onto your email list FIRST, the more profitable your business is going to be from the get-go.  

Email List Math:

In the world of digital marketing, the industry average conversion rate is 2%. This means that you can expect 2% of your email list to convert into BUYERS. I always strive for a higher rate than this, but let's be conservative and use 2%. Using that 2%, here are the formulas you need to know:

Total # of subscribers x 0.02 = Total Number of Expected Sales

Total Number of Expected Sales x Price of Product = Revenue

Let's walk through some examples...

500 subscribers x 0.02 = 10 Expected Sales
10 Sales x $297 product = $2,970

Or...

1000 subscribers x 0.02 = 20 Expected Sales
20 Sales x $297 product = $5,940

Your revenue can be predicted. Grow your email list. Make offers. Stay focused.

Struggling entrepreneurs try a ton of list building strategies, but don't ever seem to see their email list grow with each new tactic. 


The last thing you want to rely on to grow your email list is social media, which can be slow, frustrating, and overwhelming. Plus, it leaves you on the "content hamster wheel" FOREVER.

What if you had a system set up that continuously brought more visibility to your business?

Instead of feeling frustrated at the snail's pace of list-building, imagine...

  • Getting in front of new audiences regularly (in your target market)
  • Welcoming 5, 10, 20 new subscribers a day with amazing collaborations that keep sending leads over the long-run
  • Knowing you have a list of hot leads who you can turn into superfans with email (no social media hustle required!)
  • Selling your offers with ease, because you have a warmed-up audience sitting right on your email list (so you can step AWAY from your business with ease and hang with your family)

If you are an online business owner who wants to experience that, then I have something for you... 

INTRODUCING...

Build Your List Bootcamp

The step-by-step system, tools, and templates to craft, pitch, and land collaborations that will grow your email list with ease. 

"I've tripled my list so far!"

I have absolutely loved BYLB! It’s opened my mind to so many different possibilities when it comes to list building. I barely had a list when I joined and am already over 200 subscribers - more than tripled in a few weeks!

Ultimately, BYLB has unpacked the hidden gem that so many people are not talking about - collaborations. This course has given me a system for solid list growth that is now part of my weekly process. Hello Power Partners! I know I have so much to share with people, and I can thank Gemma for helping get those people in front of me and on my list!

~Dani Paige, Launch Copywriter from danipaige.com


I'm ready! Sign me up!

Here's how it works...

This program comes with 6 step-by-step modules, taking you through each phase of setting up your collaboration system so you can leverage other people's audiences to grow your own.

Includes video lessons + 2 workbooks

Module One: Vision + Stories

This module is all about nailing down your signature stories. Most people never realize this, but making just one mistake with your stories could kill your entire pitching strategy.

In this module, you’ll learn how to:

  • Craft your headline "signature stories" that make landing collabs a breeze
  • Prep your elevator pitch that outlines your business and transformation in a concise and intriguing way
  • Create the foundational elements you'll need to make pitching and delivering on collabs seamless

Module Two: Irresistible Lead Magnets

What good is landing a collab if you don't have an irresistible lead magnet and landing page to send all that warm traffic to?

In this module, you’ll learn how to:

  • Make your lead magnet stand out in the noisy marketplace
  • Implement the 5 key things every lead magnet has to have to get a TON of opt-in's
  • Craft a gorgeous landing page that converts like gangbusters (we're talking 75%+)

Includes video lessons + tech walk-throughs

Includes video lessons + spreadsheet + workbook download

Module Three: Collabs for List-Building

Develop a deep understanding of list-driven collaborations and which ones are going to be a better fit for you and your business.

In this module, you’ll learn how to:

  • Identify the right collaboration options that align with your business, your niche and your personal strengths
  • Understand the 13+ types of collaborations that specifically grow email lists
  • Create your "bank" of collab collateral that will make working with your new partners easy and effective

Module Four: Power Partners

Implement an organized and time-effective system to identify your power partners.

In this module, you’ll learn how to:

  • Find the right partners that will say yes to collaborations and be excited to share you with their audiences
  • Uncover new potential partners in all kinds of places (we get way more profesh with our sleuthing than just searching podcasts on iTunes!)
  • Fill out your new "Power Partners Spreadsheet" to create a system for continued visibility long after you're done in this course

Includes video lessons + spreadsheet

Includes video lessons + pitch templates + pitch example library

Module Five: Pitch, Please

Using our templates and tools, start sending pitches that get NOTICED.

In this module, you’ll learn how to:

  • Craft an incredible pitch that gets opened, read, and replied to
  • Implement the non-pushy "Follow Up Formula" that will majorly increase your chances of landing the collab (in my own experience, over 50%!)
  • Access the pitch templates, swipe files, and an entire library of pitch examples (the good + the bad!)

Module Six: Delight + Deliver

Time to knock the socks off your new partners and turn your collabs into list-driven machines.

In this module, you’ll learn how to:

  • Delight and deliver on your collabs so your partners want to keep working with you (+ promoting you)
  • Ensure each collab ultimately drives all traffic to your lead magnet and email list
  • Create your "Get Seen System" that makes visibility a regular business task that takes about 30 minutes/week (and how to hand it off to a VA)

Includes video lessons

As you start to pitch and land your first collaborations, you’ll begin to realize how much they can grow your email list, and also how your entire network starts to get bigger.

More opportunities begin to pop up, without you even looking for them. Your reach gets wider. And everything starts to feel easier - the list building, the pitching, even your own messaging around your business.

Who am I, anyway? 

Hey, I'm Gemma!

I’m known as the go-to-gal who turns digital product entrepreneurs into highly profitable business owners.

I have been building businesses since the first time I charged my family to watch a dance routine in my basement (things have gotten a little more sophisticated since then... but I still have kitchen dance parties on the regular!).  

Nothing lights me up like helping entrepreneurs like you grow businesses that create an income, an impact, and give you the freedom you are craving.  

Online entrepreneurs have the power to do so much good in the world. The more money you make, the more wide-reaching your generosity and impact can be.  

YOU should be able to dictate how you spend your time - whether you want more time with your family, travelling, or pursuing your passions - your business can be the vehicle to give that to you.  

I have 8+ years in online marketing and have built successful businesses in several different niches (as a blogger/influencer, shop owner, and online business coach).  

Entrepreneurship has allowed me to quit my 9-5 job, follow my passions, have the flexibility to be at every school concert or kids sports game, take my family travelling and so much more. I have created the freedom that I was craving, and I'm on a mission to help as many others get it, too. 

And truthfully, at the core of my profitable business is my EMAIL LIST.

Are you ready to get visible? Join us today!

I'm ready! Sign me up!

Wanna see a few stats?

(I get it... you need to know I'm legit.) 

After doing the usual "create lead magnet then shout it from the social media rooftops" and getting frustrated by the slooooow growth, I turned to paid advertising.

Yep, ads drive lots of leads. Ads work quickly. But you know what else they do? COST MONEY! My profit margins were taking a big hit.

So, I worked on creating and implementing a collaboration strategy. Time to leverage other people's audiences to grow my own.

And it worked. 

In the span of one year in 2019, my list grew by OVER 20,000 subscribers but I spent HALF of what I did in 2018 on ads.

It was around July that I started pitching and implementing my collab system.

It was a test. It wasn’t something I had seen other "gurus" talk about, so I really didn’t know if it would work.  

I still used ads for my live launches and for my tripwire (a $27 product), but that was it. 

I expected my list-growth to majorly slow down.  

But it didn’t.  

Thanks to the pitching and collab system I had put in place, I was gaining visibility, got in front of other people’s audiences, and my email list continued to grow.  

You can see below that I started getting more spikes in my email list growth, thanks to each collab.

Each of those spikes - some bigger, and some smaller - were a result of collaborations.  

Free leads. 

And leads that were a whole lot warmer than through ads.  

Because here’s the thing: when someone gets referred to your business and decides to opt in, there is a built-in level of trust already there. They usually are the ones who open your emails, turn into your VIP, and eventually buy waaaay more easily than leads from ads.

Using collaborations and visibility to grow your email list so much more than just getting press features. Fancy logos are nice, but using list-driven collaborations have a far bigger impact on your business.

Keep using the same list-building strategies you’ve always been using, and you’ll keep getting the slow growth you’ve always gotten.

Where do you want to be in 3, 6, or 12 months with your business?

You can spend all your time on creating tons of content that barely gets seen or fiddling around with ads, costing you months of time and money...

... OR you can implement a new strategy that will build your audience and credibility so much faster.

Ready for a growth + visibility game-plan?

Join Build Your List Bootcamp Today and get...

THE COMPLETE BUILD YOUR LIST BOOTCAMP PROGRAM

This program comes with 6 core modules with step-by-step video lessons, taking you through each phase of creating your "get seen system" so you can start leveraging other people's audiences to grow your own.

You get lifetime access to this program and can come back to it anytime (and if you haven't been a student of mine before, then know how much I love to ADD to my programs over time... and you get grandfathered in!).  

If you want to make growing your email list a priority in 2020, this is the program that will help you get there with clarity, confidence, and know-how. 

  • Visibility opportunities so that you can build your expert status and credibility.
  • Using your Power Partners List so that you're never at a loss on who to pitch next.  
  • Implementing our "get seen system" so that collabs get booked on the regular. 
  • A big, engaged email list so that you can sell to an audience with ease. 

Plus, these incredible bonuses... 

6-Part New Subscriber Welcome Sequence (value: $197)

Once you start getting more visibility, what happens when someone signs up to your email list? How do you "warm them up" to you, your brand, and your offers?

In this bonus, you’ll get:

  • A 6-email welcome sequence (word-for-word templates!)
  • Emails that include a mix of personality, story-telling, teaching, and SELLING
  • Video lesson with extra tips + tricks on turning new subscribers into superfans

The Guest Expert Lead Magnet Template (value: $197)

The "Guest Expert Lead Magnet" - use other people's tips to create a wildly enticing lead magnet!

In this bonus, you’ll get:

  • Canva Template to make sure your Guide looks designer-worthy (FAST!)
  • The Email Pitch Template (word-for-word) you can use to ensure those brag-worthy experts say YES
  • A complete "how-to" on creating this type of lead magnet that can get viral sharing for months and years to come

The Canva Template Library (value: $497)

Beautifully designed lead magnets, social media posts, opt-in graphics, and more can mean the difference between someone subscribing or not.

In this bonus, you’ll get access to:

  • Gorgeous lead magnet templates: Guide, Roadmap, Checklist, Printables, and more
  • Templates to showcase your lead magnet: mock up's, blog post opt-in's, pinnable images, and more
  • Social Media Templates (square, horizontal, and carousels for IG stories)

The Website Optimizer (value: $97)

Each time someone lands on your site and then bounces off, it's a lost email subscriber. Don't let those leads slip through your fingers!

In this bonus, you’ll get:

  • A Guide on how to setup your website for conversions
  • The 5 sneaky places you need to embed your opt-in
  • Real life examples to follow

How to Get Media Coverage (value: $97)

Who doesn't want a brag-worthy "as seen on" page on their website?

In this bonus, you’ll learn:

  • My fave platform for getting directly in touch with journalists
  • How to sign up to receive daily emails of story ideas you can pitch yourself for (in all kinds of niches)
  • Media coverage pitching - what to do and not do

3 Media Kit Templates (value: $197)

Having a well-designed media kit is an amazing marketing tool to use with partners and brands.

In this bonus, you’ll get:

  • Three different Media Kit Templates created in Canva - Graphic, Chic, and Pastel (choose the one that suits your brand look!)
  • Fill-in-the-blank text so you don't get stuck on what to write where
  • Drag and drop your own graphics and headshots to personalize your kit

$1,282 worth of bonuses. NBD.

The bonuses and course are valued at $1,979

But when you enroll today, you'll get access to everything for just: 

6 Monthly Payments of

1 "Pay in Full" Payment of

$137

$697

GET IMMEDIATE ACCESS

SAVE ~$100 WITH THIS OPTION

  • Lifetime Access to Build Your List Bootcamp
  • 6 Core Modules with video lessons, downloads, swipe files, and spreadsheets
  • The Pitch Template Library
  • 6-Part Welcome Sequence
  • How to Get Media Coverage
  • Canva Template Library
  • The Website Optimizer
  • Media Kit Template
  • Lifetime Access to Build Your List Bootcamp
  • 6 Core Modules with video lessons, downloads, swipe files, and spreadsheets
  • The Pitch Template Library
  • 6-Part Welcome Sequence
  • How to Get Media Coverage
  • Canva Template Library
  • The Website Optimizer
  • Media Kit Template

I want you to be 100% confident when you enroll in Build Your List Bootcamp.

Did I mention Build Your List Bootcamp comes with a 100% money-back guarantee?

But we don't stop there. We promise you'll see list-building in a completely new light with all kinds of clarity. Your friends will envy the brilliant, business-savvy CEO you've become.

If you aren't satisfied, I wouldn't feel right keeping your money. To be clear, there are no strings attached, no forms to fill out, nothing to prove, and we promise we won't question you. We won't even ask for all of your newly gained biz insight and strategy back.

Simply request a refund within 7 days of purchase.

But Gemma, I'm an introvert. Pitching is way too scary!

I hear you. I’m an introvert and constantly have that little voice inside my head, too.

But I also know that you are too talented, too passionate, and have way too much drive to let fear stand in your way. 

Let’s play out the worst-case scenario.

What happens if you pitch people and never hear back? What has changed in your life?

Nothing. Nothing gained or lost. No one even has to know. 

But what happens if you DO hear back?

You land that podcast interview. You do a live training inside someone’s giant Facebook group of 40,000 people. You get a lead magnet swap. You suddenly catapult your business forward and gain confidence. Next time you pitch, you can reference that successful collab. And it just keeps building on itself, each time getting easier and easier.

That fear-driven voice starts to fade and you step into the leader I know you’re meant to be.


FAQ's...

If I don't have a big social media following or audience, I'm not ready to start pitching right?

That’s like saying that no one with a small Instagram account or Facebook following has ever landed a collaboration.

When was the last time you heard someone on a podcast or saw someone mention a “new-to-you” expert and you hopped over to their Instagram account and saw that they didn’t have a zillion followers?

It happens to me all the time.

I recently came across a business coach through someone else, who I totally resonated with. Loved her message. After subscribing to her list and learning more about her, I discovered she makes 7-figures a year in her coaching business. And her IG following and FB following? Less than 5000 combined. But she was featured on this other person’s account (where I saw her), and has a ton of press features on her site. I now see her name popping up everywhere. 

How do you think they landed those collaborations, even with a tiny social following? It wasn’t about the follower number that got them through the door.

It was in how they pitched themselves. How they positioned the win for the collab partner. The way they crafted their signature stories and approached the partnership. So, don't fret if you don't have a big audience yet. This is going to be one of the key strategies you use to GROW ONE!


I don’t have any products or services for sale yet, so I don’t have anything to pitch. It would be a waste of time to grow my list, right?

One of the biggest mistakes I see struggling entrepreneurs make is that they put the cart before the horse. They go and create an entire online course or develop a line of services and products, then go out into the world to sell them, and … crickets. No one buys.

Why? 

Because they didn’t have an audience to sell them to.

List-building is step number 1 in developing your profitable online business. When you have a list of engaged target audience members, it becomes easy to pre-sell and launch offers to. You can actually validate ideas before you create them. You have a pool of hot leads who are ready to give you money in exchange for a solution to their problem.

The more you can build your authority and attract an audience onto your email list FIRST, the more profitable your business is going to be from the get-go.


I've never landed a collaboration before. There's no way anyone will say yes to me.

Past experience is not a prerequisite for future opportunities. You get to choose how you show up. Define yourself as an expert in your niche (you are), follow the system and do the work, and you will start to get those yesses.

Don’t I need to know people or be in the “inner circle” to land collaborations?

This is a big stinkin’ limiting belief we tell ourselves that keeps us stuck and fearful..

We think that there is this clique of people who are the “chosen ones” and that there is no way for us to break into it.

I have landed all kinds of collaborations without ever knowing that person ahead of time. Zero connections. Zero prior relationships. Just me leading with value in my pitch, crafting it in an “I’ve gotta say yes to this” kind of way, and then delivering an incredible partnership experience. 

You don’t need a network to do this. In fact, using the BYLB system will be what creates that network for you. 

What niche is this for?

The strategies we teach you inside Build Your List Bootcamp can be applied across niches. It doesn't matter if you are in health or wellness, business coaching, home and lifestyle, parenting, or something wildly different, any business owner knows they need visibility and an audience to sell to.

I shouldn't join if I don't have a perfect website or lead magnet ready yet, right?

OK.. you DO need an irresistible lead magnet and landing page ready in order to capitalize on collaborations.

But that's what we cover in the early modules of BYLB! We'll make sure your lead magnet hits all 5 key elements and that your landing page is setup for conversions. No fancy website required.

So, it isn’t about crafting that lead magnet or designing that page. Those are both do-able. It’s actually a question of priorities. Are you prioritizing going on Instagram stories every day instead of this? Are you prioritizing your email inbox instead of this? Are you prioritizing setting goals and mapping out to-do lists instead of this? 

Remember: Step 1 Build list. Step 2 Make offers. Keep your focus there and your sales will grow.


What exactly do I get when I enroll today?

When you enroll, you’ll get immediate access to the entire BYLB program. All 6 core modules, video lessons, the Google Drive full of downloads, spreadsheets, and templates are available right away within your course dashboard.

You also get access to $1,200+ worth of BONUSES:

  • The Canva Template Library (value: $497)
  • 6 Part Welcome Sequence Template for New Subscribers (value: $197)
  • The Website Optimizer (value: $97)
  • 3 Media Kit Templates (value: $197)
  • How to Get Media Coverage (value: $97)
  • The Guest Expert Lead Magnet Template (value: $97)

What will I be sent? How do I access the course?

Build Your List Bootcamp is hosted on our online learning platform, Teachery. Once you enroll, you will immediately be sent an email with login instructions to create your account. The entire course content - videos, downloads, spreadsheets, and bonuses - are instantly available inside Teachery.

How long do I have access to the program?

How does lifetime sound? You can login to your student portal anytime to access the material. The other great part: Any updates or additions that are made you will receive at no extra cost. When we increase the price of BYLB, you'll never have to pay another dime!

How much time will it take for me to complete and see results?

You can take the program as fast or as slow as you want. It is entirely self-paced.

I can confidently say that if you were to watch the lessons, download the templates, fill in your Power Partners spreadsheet, and start implementing right away, you could have your first set of pitches out within 10 days.

As for how quickly you get results, that’s entirely up to you. You might make back your investment with your first collaboration. For example, let’s say you get 50 new subscribers from that collab, have a $500 product, and make 2 conversions (ie sales)… you’ve just doubled your investment!  

Obviously I can’t make financial guarantees, but if you do the work and implement what you learn, make sure to email me back in 6 to 12 months let me know how much insane growth you’ve seen in your business, k? ;) 


Can’t I just figure this out on my own?

Sure. You probably could use the University of Google to piece things together. You could go out and try to land list-driven collaborations. And slowly but surely, you might hone in on your signature stories, pitches that convert, and figure out how to effectively promote your list in those collabs. 

But imagine how much faster it would be if you had a mentor guide you through it? If you were handed over the complete set of spreadsheets, templates, and tools to implement the system quicker and easier? 

I’m known as the go-to-gal who turns digital product entrepreneurs into highly profitable business owners through the power of email marketing.

I’m obsessed with giving you the resources and tools you need to zoom way ahead of your competition.

And that’s part of what you’re buying when you enroll in one of my programs. I will always be committed to getting you there faster and easier. 


What if I’m not happy with the purchase?

You know me - I always stand by my products! If you are unsatisfied with Build Your List Bootcamp, just get in touch within 7 days of purchase and we will offer a 100% money-back guarantee. 

The worst thing would be not taking the chance at implementing this incredible system for your business just because you were worried that I was scammy. 

With my money-back guarantee, there is literally no risk, but so much business transformation to gain.

Ready to finally get traction with your email list and be seen as the expert in your niche?

If you're still here, let's get honest.

If you’re serious about growing your email list and getting visible, you have to make one of two choices right now:

You can either keep doing what you've been doing and keep working way too hard with a tiny list to show for it…

OR … you can enroll in Build Your List Bootcamp, implement a collab system that works and finally get seen as the expert you are and grow your audience. And ultimately, get the freedom and ease of selling a big email list can give you.

The bonuses and course are valued at $1,979

But when you enroll today, you'll get access to everything for just: 

6 Monthly Payments of

1 "Pay in Full" Payment of

$137

$697

GET IMMEDIATE ACCESS

SAVE ~$100 WITH THIS OPTION

  • Lifetime Access to Build Your List Bootcamp
  • 6 Core Modules with video lessons, downloads, swipe files, and spreadsheets
  • The Pitch Template Library
  • 6-Part Welcome Sequence
  • How to Get Media Coverage
  • Canva Template Library
  • The Website Optimizer
  • Media Kit Template
  • Lifetime Access to Build Your List Bootcamp
  • 6 Core Modules with video lessons, downloads, swipe files, and spreadsheets
  • The Pitch Template Library
  • 6-Part Welcome Sequence
  • How to Get Media Coverage
  • Canva Template Library
  • The Website Optimizer
  • Media Kit Template

EARNINGS DISCLAIMER

Any earnings or income statements or examples shown through our website are only estimates of what might be possible now or in the future. There can be no assurance as to any particular financial outcome based on the use of our website. You agree that I am not responsible for your earnings, the success or failure of your personal or business decisions, the increase or decrease of your finances or income level, or any other result of any kind that you may have as a result of information presented to you through our website. You are solely responsible for your results.

TESTIMONIALS

I present testimonials and insights about other people’s experiences with my website for purposes of illustration only. The testimonials, examples, and photos used are of actual clients. They are not intended to represent or guarantee that current or future clients will achieve the same or similar results; rather, these testimonials represent what is possible for illustrative purposes only.

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